Arthur is the world’s #1 ranked thought leader in organizational culture and #10 in leadership (Global Gurus, 2021–2022). As the creator of the Web3 “Global Mentor Exchange” and “Wisdom City” Learning & Development Metaverse, he pioneers digital transformation in corporate training and leadership. Arthur is the founder of Directive Communication (DC) Psychology and the bestselling author of 13 books, including Amazon #1 New Release Game On – Reinventing Organizational Culture with Gamification. His unique game-based psychological methodologies and innovative tools, assessments, and simulations deliver measurable ROI by enhancing engagement, productivity, and behavior modification. Arthur’s research on the brain’s Ambiguity Relief processes inspired the widely used Colored Brain model, applied across multinationals in 57 countries. With over 620 licensed DC-certified trainers worldwide, his frameworks combine gamification, neuroscience, and practical organizational strategies to transform corporate culture and elevate leadership performance globally.